It's not time for "Earth Time"

The human relationship with time is changing again. We’re not living in the railroad world anymore. We’re living in a networked world—a zone of experience where the sun neither rises nor sets. What time zone governs Twitter? What time is it on Facebook? There’s plenty to argue about in cyberspace, as in the real world. We could at least agree on the time.

Time for Earth Time - James Gleick

https://around.com/time-for-earth-time/

James Gliek presents a case for the whole of Earth to choose one time zone. The whole post is worth reading. However, this is the salient argument for: 

I’m not the first to propose this seemingly radical notion. The visionary Arthur C. Clarke suggested a single all-Earth time zone when he was pondering the future of global communication as far back as 1976. Two Johns Hopkins University professors, Richard Conn Henry and Steve H. Hanke, an astrophysicist and an economist, have been advocating it for several years. Aviation already uses UTC (they call it “Zulu time”), and so do many computer folk. Scientists know that UTC is maintained to the nanosecond by a global array of atomic clocks. Strange as Earth time might seem at first, the awkwardness would soon pass and the benefits would be immense, Henry and Hanke argue. “The economy—that’s all of us—would receive a permanent ‘harmonization dividend.’”

Personally, I remain unconvinced. That's not to be read as supporting the weird 39 time zones that currently span the world. However, there are 3 lines of argument that spawned in my head:

• The need for local time is still greater than the need for a coordinated UTC
• Natural daylight and the sense of time are connected 
• This efficiency feels machinistic and inhuman. 

The number of people that live and coordinate local still far outweigh the number of people that coordinate out of time zones. I empathize that we are networked so much more than when time zones were invented. This is why I am open to a different zoning. However, going to a single zone feels very machinistic. 

Humans appreciate daylight and I am also a big supporter that humans will adjust to different numbers representing different parts of the human daily cycle. However, this feels like an unnecessary requirement for adaptation. Why would we do it if not for the machines / for the far lower people who need to connect and coordinate across time zones?

Finally, traveling and discussing time zones is a fundamentally social and connecting endeavor. It's weird, it's disconnected and yet it brings a point of connection between humans. 

I, for one, believe that we should do away with Daylight Savings Time. So, this is not a resounding support for the existing, confusing system. This is a call to arms to propose something that's brings us closer to gaining the benefits of the system while improving the efficiency of the current system. 

I don't have solutions today. Just criticisms for an offered solution.